Progressive Insurance
While working at Arnold, I was fortunate enough to write for one of the most iconic characters in recent advertising history. Here are some of my favorite spots. For more digital and social samples, please email me.
Young Flo
With over a hundred commercials under her belt, Flo has pretty much done everything. Except maybe middle school. In our new campaign, we flash back to 1986. Her passion for insurance may not have made her the most popular kid in school, but it did make her the icon she is today.
Before launching the campaign, we seeded out 80’s-themed social posts. After the launch, we kept the campaign going with throwback posts every week.
Despicable Me 2
In order to promote Progressive’s new Name Your Price tool and the premiere of Despicable Me 2, we partnered with Universal Studios to create a memorable campaign.
Once the spot aired, viewers were driven online to watch unseen footage and to record their own evil laugh for a chance to win a trip to Universal’s backlot. There, they would get three tries, with helpful tips from Flo, to perfect their laugh. The top 10 evil laughs entered the finals, where we asked our fans to vote for the most evil.
More Flo
Here are some additional spots I wrote to sell various Progressive products and services.
