Invisalign
For a pitch, we were asked to a create a campaign that spoke to young women and dentists and positioned Invisalign as a gateway to a more confident you. Our concept focused on the power of the smile and how easy it is to start smiling right away with Invisalign.
Consumers
We created emotional print ads and digital stories around the power of a smile.
Dentists
Since dentists generally don’t straighten teeth, we created a digital tool to give them the confidence they need to become a preferred Invisalign provider and grow their business.
Pharmaceutical Sales Force
We created a tool to help them guide dentists through information that was most relevant to their needs.
