Cigna Healthcare Social

We helped pilot an audience-first social strategy focused on regaining trust with the “Chief Health Officer” of families — women, aged 25-54. Focusing our efforts on Instagram, we created monthly, insight-based content around health topics and trends. The result? Engagement and positive sentiment improved and we increased our followers, beating out our competitors. Below is sampling of some of our work.

Holidrained

In order to build trust, we highlighted the stress that many feel to create magic for their families during the holidays. Rather than focus on hustle and bustle leading up to the holidays, we posted our content in January to stand out and acknowledge all the work that was done.